In Episode 260, I have the pleasure of conversing with Paige Arnof-Fenn, Founder & CEO at Mavens & Moguls. Paige loves building great brands! She was the first VP Marketing/CMO at Zipcar (now Avis), VP of Marketing at Inc.com (sold to Bertelsmann) and the first SVP of Marketing at Launch Media (went public & later sold to Yahoo). She is a popular keynote speaker and panelist at venues including Harvard Business School and MIT Enterprise Forum.
Maven & Monguls is a Marketing, Branding, PR, Market Research & Communications firm based in Cambridge, MA, with clients globally. They help organizations who want to increase their visibility, profile and awareness. Their clients range from early stage startups to Fortune 500 firms like Virgin and Microsoft.
We speak about marketing versus sales, the art of post-mortems, strategic planning, extracurriculars, commodities versus brands, website audits and more.